The company I work for has a strategic partnership with Pfizer, the pharmaceutical company. Along with prescription medication for people, they make a variety of medications/vaccines and other health products for livestock, and we help them promote those products. Along with producing and broadcasting cattle auctions, Superior Livestock has a full service production department which houses a very talented team of video professionals. Because of our relationship with Pfizer, they have agreed to sit down and discuss the possibility of letting Superior be a main source of Marketing for their company. However, we need to do a LOT of convincing before that is even on the table.
So about 2 months ago I was invited to a meeting to discuss what we could do to impress our prospective clients. It was decided that we would create a commercial, and to make a VERY long story short, I took the lead in the pre-production and between me and my co-worker Adam, concepted the entire thing. Then I was asked to direct the commercial and was in effect given the nod to take point on the entire project.
Unfortunately in the last 2 days of the project the entire plan was scrapped in favor of a new direction. So the bad news is that you will not be seeing this version of my directorial debut on a television screen near you, but it's without a doubt my most impressive work to date, so I finished it up on my own time and posted it here so that my friends and family can enjoy it. So without further ado...
